Renzo

Renzo
The AI-powered path to skilled-trade income


renzo-skills.com
The Global Labour Market is Undergoing a Generational Shift.
Employer demand is shifting as generative AI transforms the skills employers value. Human labour in cognitive roles is being systematically revalued as automation accelerates.

33%
Planned Redundancies
A third of UK organisations likely to make redundancies by Jan 2027
59%
Increase in Graduate Competition
140 applicants per graduate role as corporate teams shrink
40%
Decrease in Mid-Level Jobs
Corporate role consolidation eliminating middle management
5.2%
Unemployment Rate
Highest level since 2012 as restructuring accelerates
The major economic challenge developed economies face, is moving people into the jobs the economy needs.
Existing education and training systems were not designed to redeploy labour at the scale now required.
* UK data, 2026
Critical Labour Shortage in the Skilled Trades.
While cognitive roles compress under AI, skilled manual work expands. 
The existing workforce is already struggling to meet current demand, and infrastructure growth in housing, energy, data centres, and electrification is accelerating the future need dramatically.
1.3M
New Workers Needed
New skilled workers required in the trades sector over the next decade
47%
No Apprentices
of trade companies have never hired an apprentice and have no plans to
1/3
Ageing Workforce
Of all tradespeople are over 50 or approaching retirement — exits will outpace new entrants
Demand > Supply. 
A compounding skills gap is creating a generational opportunity for those willing to enter the skilled trades.
* UK data, 2026
Outdated Pathways Into Skilled Trades.
The existing pathways into the skilled trades were designed for a different labour market. 
They were built to train school leavers over several years. Not to rapidly retrain and redeploy today's growing workforce into high-demand, resilient careers.
Existing Paths
Apprenticeships
Multi-year, employer-dependent route. 88% of trade businesses don't employ apprentices.
Further Education Colleges
Long, qualification-led, fixed-term courses built around the academic calendar rather than speed to employment.
Private Training Providers
Often intensive, but typically focused on qualifications rather than the full journey to paid work
Learning on the Job
Effective but informal, inconsistent and dependent on finding someone willing to train you.
What's Missing?
Speed to Income
Traditional routes take years before a learner can start earning
Market Readiness
Graduates lack the practical, client-facing skills employers demand on day one
Modern Delivery
Classroom-only formats ignore digital tools, simulation, and flexible scheduling
Accessibility
88% of trade businesses currently do not employ apprentices

Built for a different labour market. Developed economies now need faster, more scalable pathways into skilled employment.
The Renzo Learning Model.
Digital Learning
Structured online modules designed for adult learners
Hands-On Training
Supervised practical guidance in real-world settings
Simulation
Immersive Practice environments to build real skills and confidence
AI & Business Skills
Equipping learners with technical and commercial literacy for modern trades market 
Outcome focused training through compression and precision.
A New Model for Career Transition.
From displacement to income in months, not years. 
Renzo is the only programme built specifically for career-changers who cannot afford to wait.
One Scalable Platform. Multiple Workforce Challenges.
Renzo is built to serve every segment of the workforce transition challenge.
The trusted platform to redeploy labour into high-demand skilled employment at scale.
Total Addressable Market.
Millions of people are seeking meaningful employment while critical sectors face persistent labour shortages. 
Renzo is building the infrastructure to bridge that gap.
1
2
3
1
Total Addressable Market
People who need faster routes into skilled employment 
Graduates | School Leavers | Career Switchers | Corporate Layoffs | Inactive Adults
🇬🇧 20M | 🌍 500M
2
Service Addressable Market
People actively seeking faster routes into skilled employment 
Graduates | School Leavers | Career Switchers | Corporate Layoffs | Inactive Adults
🇬🇧 5M | 🌍 100M
3
Service Obtainable Market
People willing to pay for accelerated workforce transition
Assume 10% of SAM
🇬🇧 500K | 🌍 10M
Market Validation.
We've spoken to the people we're building for
Community Validation           
Hosted our first "Painters in Pubs" event in London, bringing together white-collar professionals actively exploring career transitions into the skilled trades.
Video highlights available Click here
  Early Demand           
Multiple registrations for pilot programmes launching  in November 2027 with very scalable acquisition metrics.
 Join the Waitlist           
Our first programmes launch in November 2026 west of London in a high population density area.

These are already available online for people to join the waitlist.
Interior Painting & Decorating

Key Insight: There is demand from professionally literate adults seeking a faster, more practical route into resilient careers.
"I already understand how the world operates. There is nothing in the marketplace designed for someone like me to switch careers."
 – Anna Söderström, Paralegal
Customer Acquisition Validation.
Early customer acquisition demonstrates strong demand for a £2,000 decorating pilot programme.
£4.86
Cost per qualified lead

14.8%
Landing page conversion

£2,000
Programme value

Daily Ad Spend and Revenue
Illustrative revenue model based on real customer acquisition data and a conservative 15% conversion of qualified leads into paying customers. The analysis highlights the potential to scale revenue through disciplined investment in customer acquisition.
Early customer acquisition has validated demand. The next phase is executing our go-to-market strategy and deploying capital efficiently to convert that demand into revenue, and build the evidence required to scale.
Renzo is an AI-Native Company.
AI is embedded across everything we do — from how we build courses to how we train our learners.
AI-Driven Learning Edge
As learners progress through each course, Renzo captures learner data and uses AI to analyse this data to continuously improve course quality, identify knowledge gaps and refine future learning experiences.
✓ Faster course development
✓ Higher quality learning content
✓ Rapid updates as standards evolve
AI-Personalised Learning
Inspired by the latest advances in adaptive learning, our platform will adapt each learner's journey based on their existing knowledge, learning speed and competency progression.
✓ Personalised learning paths
✓ Identify knowledge gaps
✓ Faster route to competence
AI-Native Workforce
We teach learners how to use AI to become better professionals. Every learner develops practical AI skills that improve productivity, communication, administration and business development throughout their career.
✓ Future-ready workforce
✓ Higher productivity
✓ Better long-term earning potential
AI is embedded across the entire Renzo platform — from content creation and personalised learning to workplace productivity.
The Right Team.
We have built, scaled, and funded technology platforms before. Now applying that experience to a structural labour market shift. The Renzo founding team combines product expertise, deep technology capability, and a proven track record of raising capital and delivering exits.
Edmund Kendall
Co-Founder & CEO
Proven operator specialising in scalable digital learning platforms. Built Terra Academy into an enterprise e-learning product. Former Head of Customer Success at AI platform OBRIZUM.
eLearningSaaSRevenue Systems
Henning Kosmack
Co-Founder
Entrepreneur and technologist with deep experience in AI, gaming, and EdTech. Co-founded an EdTech initiative reaching 10,000+ students and founded BlazeByte, specialising in AI development and analytics.
MARKET EXPANSIONPlatform EngineeringEdTech
Raf Keustermans
Co-Founder
Entrepreneur with multiple exits and $35M+ raised. Former CEO of Plumbee (acquired by Sony's GSN Games). Experienced in scaling global technology businesses from seed to exit.
FundraisingGTMAI DEVELOPMENT
Zachary Thurston
Co-Founder
Recent graduate from Esade entrepreneurship course, Zach specialises in business development with further expertise spanning Finance, Leadership, Digital Fabrication, and Software Development.
AIFinanceSoftware Development
Ideal Customer Profile.
Phase 1 – Proving Workforce Transition at Speed
Initial Customer
Adults seeking a rapid pathway into high-demand skilled employment.
Our early adopters include people looking to enter the skilled trades quickly.
Examples include:
Career changers
Graduates struggling to secure meaningful employment
Professionals affected by redundancy or restructuring
Adults seeking greater income resilience
Why This Market?
✅ Strong evidence of demand through waitlists, enquiries and community events.
✅ Motivated, self-directed learners with transferable workplace skills.
✅ Best audience to demonstrate accelerated workforce transition.
What We're Proving
Speed to employment
Speed to income
Employer and customer satisfaction
Commercial viability of the Renzo model
We are not proving demand exists. 
We are proving Renzo can deliver superior workforce transition outcomes.
GTM & Growth Roadmap.
A phased approach to scaling workforce transition
Phase 1 – B2C  - £1M+
New Career at Speed
Customer: Adults seeking a rapid pathway into high-demand skilled employment.
Financially motivated adults
Career-disrupted professionals
Graduates
Objectives
Prove workforce transition model
1.Validate employment outcomes
2.Optimise technology platform
3.
Phase 2 – B2B  - £10M+
Enterprise Workforce Transition
Customer: Large organisations seeking a credible path to redeploy labour into new careers.
Employers restructuring workforces
Outplacement providers
Trade unions
Workforce transformation programmes
Objectives
Help employers redeploy displaced workers
1.Reduce recruitment bottlenecks
2.Create recurring enterprise revenue
3.
Phase 3 – B2G  - £100M+
National Workforce Infrastructure
Customers: Government bodies seeking to reduce economically inactive adults
Local, Regional & National Authorities
Skills England
DWP
Regional Growth Partnerships
Objectives
Deliver workforce transition at regional and national scale
1.Address labour shortages and economic inactivity
2.
We start with individual career switchers, prove the model through measurable employment outcomes, then scale through employers and governments seeking more effective and credible ways to redeploy labour.
* Further detail on GTM strategy is included in the Appendix.
Scaling Renzo.
This pre-seed round is designed to prove the Renzo model through measurable employment outcomes. From there, we intend to scale rapidly across multiple trades, geographies and customer segments. Our phased strategy (B2C, B2B and B2G) creates multiple high-value revenue streams while positioning Renzo as the workforce transition platform for the next generation.
As Renzo matures, average course pricing increases, as learners move into higher-value technical trades, improving both unit economics and overall margin as the platform scales.
Revenue Model.
Renzo will operate a hybrid revenue model designed to maximise accessibility while aligning incentives around successful workforce outcomes.
Upfront Course Fee
Learners pay an upfront fee for access to Renzo's accelerated training pathways, digital learning systems and practical training programmes.
Earnings-Based Commission
Renzo receives a percentage of learner earnings over a defined period once the learner successfully transitions into employment within the skilled trades.
Hybrid Model
A blended structure combining a reduced upfront fee with an earnings-linked repayment model.
Why This Matters?
We believe access to workforce transition should not be limited by a learner's immediate financial position.
Many adults looking to retrain are navigating redundancy, career instability or major life transitions. Traditional education models often create financial barriers at exactly the moment career mobility is most needed.
Pilot Programme.
To demonstrate real market demand and validate the Renzo learning model, we are launching a focused pilot programme in Painting & Decorating; 
🖌️ Painting & Decorating
✅ Learner Demand
✅ Industry Partner
✅ Training Location
⏳ Content Creation
Why Painting & Decorating?
Low barriers to entry
Fast to competency 
Strong, fragmented demand 
Rapid route to income 
Highly scalable

Success Criteria
1
⚡ Speed to New Income
2
💰 Income Uplift
3
⭐ Employer Feedback
The Power Law Outcome.
What if everything goes right?
The Setup
AI accelerates white-collar displacement globally. Millions of professionals need rapid reskilling. Skilled labour shortages continue to expand. Governments and corporations prioritise workforce transition.
The Shift
Traditional training pathways fail to scale. A new model becomes required: faster, scalable, outcome-driven. renzo proves the model early and builds the platform.
The Breakout
Individuals adopt at scale. Corporates embed Renzo into redundancy programmes. Governments deploy renzo across national reskilling initiatives.
The Outcome
Renzo becomes the default infrastructure for career transition — operating across trades, industries, and geographies. Millions of learners trained globally.
A multi-billion revenue platform in one of the largest labour shifts in history.
If Renzo wins, it defines the category.
Investment Opportunity.
Renzo is raising £250,000 under the SEIS scheme in exchange for 15% equity at a pre-money valuation of £1,416,667.
SEIS provides investors with significant tax relief — up to 50% income tax relief on investments, plus capital gains exemptions.
6-Month Milestones
Within 6 months of seed funding, Renzo will demonstrate:
Proven training methodology in multiple  live cohort setting
Multiple fully paid cohorts completed
Early graduate income outcomes documented
Feedback from employers and customers.
Validated framework for expansion nationally, internationally, and across additional trades

To learn more about the investment opportunity or schedule a meeting, please contact 
ed@renzo-skills.com or call +447919407388.





The future of work is human
Use of Funds
01
✅ Build MVP
LMS, VR/AR modules, and digital infrastructure
02
✅ Establish Market Traction
Speak with customers in the market and existing training providers 
03
⏳ Launch Pilot Programme
First paid cohort: Painting & Decorating, November 2026
04
Validate the Model
Prove demand, completion rates, and income outcomes
05
Prepare for Scale
Build the commercial and operational case for scale
Appendix.
The following slides provide supplementary detail for investors, partners, and stakeholders who want to go deeper on the Renzo model, team, and market opportunity.
Allocation of Capital — Detailed breakdown of how seed funds will be deployed across technology, learning materials, marketing, and operations
1.Roadmap to Scale — Month-by-month execution plan to December 2026
2.Measuring Success — Key metrics across learning competency, learner experience, market validation, economic outcomes, and investor KPIs
3.Go-To-Market Strategy — Plan for high-trust customer acquisition before scaling through performance marketing and institutional partners.
4.Digital Marketing Performance — Data from our initial paid ad campaign
5.Meet the Founding Team — Full founder biographies and track records
6.Meet the Advisory Team — Full advisor biographies and track records.
7.
Allocation of Capital.
The £250,000 seed raise will be deployed strategically over the next 6-12 months to build the platform, create learning content, run the pilot, and prepare for scale. Every pound is allocated with a clear purpose — and a £50K runway buffer ensures the team can execute scale from a position of strength.
2026 Roadmap to Scale.
Renzo has a clear, month-by-month execution plan from capital raise through to scale. Every milestone is sequenced to build evidence, from platform build to first paid cohort to measurable graduate income outcomes.
1
July
✅ Establish credible industry partners
✅ Build MVP product.
 ✅ Pilot cohort recruitment begins.
✅ Begin investor dialogue to raise seed capital. 
2
August
✅ Course creation begin
✅ Continue building brand and Customer Acquisition
3
September
Filming and content creation.
Testing and refinement of first course. 
4
October
Testing and refinement of first course (cont).
Training site preparation.
Prepare to launch

5
November
First series of pilot programmes begin.
x4 new learners begin every week
Customer success process begins.
6
December
Pilot programmes continue.
Prepare for scale.
Measuring Success.
Renzo tracks performance across five interconnected pillars.Ensuring we demonstrate value to learners, employers, and investors simultaneously. These metrics create a virtuous feedback loop: better learning outcomes drive better economic results, which validate the model for scale.
Learning Competency
Time to competency
Assessment pass rates
Practical skill evaluation scores
Learner Experience
Programme completion rate
Graduate satisfaction score
Qualitative feedback
Market Validation
Customer satisfaction with graduates
Repeat and referral rate
Time to learner break-even
Economic Outcomes
Time to first income post-graduation
Average earnings at 3–12 months
Income uplift vs. previous role
Investor Metrics
Cost per trained graduate
Graduate retention rate
Revenue per cohort
Go-To-Market Strategy.
Build credibility → Generate demand → Scale acquisition
Our initial strategy prioritises low-cost, high-trust customer acquisition before scaling through performance marketing and institutional partnerships.
Phase 1 – Build Credibility
Founder-led LinkedIn
Facebook, Instagram & LinkedIn
Thought leadership & blogs
Community events (e.g. Painters in Pubs)
PR & industry speaking
Learner referrals
Waitlist building
Phase 2 – Generate Demand
Meta & LinkedIn Ads
Career transition landing pages
AI & redundancy SEO
Trade-specific campaigns
Employer referrals
Continuous content marketing
Conversion optimisation
Phase 3 – Scale Through Partnerships
Employers
Training providers
Industry bodies
Local authorities & councils
Job centres
Trade unions
Strategic B2B & B2G partnerships
Key Success Metric
🎯 Acquire the first 1,000 learners with sustainable customer acquisition costs while validating employment outcomes.
Digital Marketing Performance.
These figures are based on Renzo's live customer acquisition data and illustrate how increased marketing investment could translate into revenue generation ahead of our enterprise and government go-to-market strategy.
£1 of Ad Spend = £61.71 of Revenue Generated
Daily Ad Spend and Customer Acquisition
A chart showing the correlation between ad spend (x axis) and the customer acquisition for Renzo's pilot programme should we extrapolate the existing CPA of £4.86 and assuming a 15% conversion rate.
* Further digital marketing performance data is available in the appendix.
Meet the Founding Team.
Four founders. Deep complementary expertise across product, technology, fundraising, and scaling. We have built, funded, and exited technology platforms before. We are now applying that experience to one of the most significant structural labour market shifts of our generation.
Edmund Kendall
Co-Founder & CEO
Strategic operator specialising in scalable digital learning and SaaS. Conceived and built Terra Academy into a revenue-generating enterprise e-learning product. Former Head of Customer Success at AI learning platform OBRIZUM. Previously founded OTF, raising £250K under SEIS/EIS for a dynamic pricing SaaS platform.
Henning Kosmack
Co-Founder & Director
Serial entrepreneur and technology executive with deep experience in gaming and AI. Co-founder of an EdTech initiative reaching 10,000+ students. Founder of BlazeByte, specialising in AI, data, and analytics. Formerly in Corporate Development at Siemens and Nokia, and a long-standing angel investor.
Zachary Thurston
Co-Founder
Business development specialist with expertise spanning Finance, Leadership, Digital Fabrication, and Software Development. Focused on transforming innovative ideas into tangible results — bringing technical fluency across Python, Swift, HTML, and data tools to Renzo's growth strategy.
Raf Keustermans
Co-Founder & Director
Experienced founder and operator with a track record of building and scaling technology startups. Former CEO of Plumbee (acquired by Sony's GSN Games / Scopely) and Sportlight, a LiDAR & AI company serving professional sports. Has raised $35M+ from private, strategic, and VC investors. Former executive at Electronic Arts and Kindred Group.
Meet the Advisory Team.
Robert Günther
Strategic Advisor
Former Meta and Unity executive specialising in AI, XR and immersive technologies. Founder of an AI and VR workforce training company, with deep expertise in simulation-based learning, strategic partnerships and the application of emerging technologies to skills development at scale.
SIMULATIONBUSINESS DEVELOPMENTADULT LEARNING
Bob Upham
Strategic Advisor
Silicon Valley startup advisor, investor and former executive at Yahoo, Visa and Antler. Has advised hundreds of early-stage technology companies on fundraising, go-to-market strategy, international expansion and venture growth through leading accelerators, universities and corporate innovation programmes.
FUNDRAISINGGTMSCALE
Ashish Jain
Fractional CTO
A commercially experienced technology partner with expertise across immersive learning, scalable infrastructure, engagement systems, and startup execution — well positioned to help RENZO build and scale.
Immersive LearningInfrastructureStartup Execution